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Setting rates for product placement and sponsors

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  • Setting rates for product placement and sponsors

    I'm trying to make a proposal for businesses to sponsor a web series my company is producing. Since the series hasn't been released I can't cite regular viewership so I'm expecting to work out a flexible campaign in which there is a fixed rate of payment per view that the video gets. EG each view is worth 2 cents.

    In order to set that price I'd like to have a comparison with traditional advertising on Network or Cable. The problem is it's extremely hard to find out exact viewerships to create a rate comparison even for the over all national totals. When you get into local numbers I'm finding it to be pretty impossible.

    Does anyone know of a site were I can find this information? Most Nielson ratings sites aren't working too well.

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