Store Commercial Filming
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Topic: Store Commercial Filming

  1. #1
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    Western Stage Props started this thread.
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    Default Store Commercial Filming

    I want to film a commercial for Western Stage Props. Just a fun video to advertise our store/products. It won't be anything fancy -- in regards to equipment. I'll honestly be filming it on my phone or Nikon d3300. Other than that our showroom is super small. I am trying to figure out the most exciting way to portray our store. We could play up the camp and film it like a car lot with a stand in talking about the products with images of the whips and props guns fly in the background. Or we could do it like a local level jewelry store and pan over the products while showcasing the showroom.

    Does anyone here have any experience filming commercials to advertise stores specifically (as opposed to just products)? If so, what style have you had the most success in filming?

    I realize this is an open ended question, I was just hoping that a discussion will help me brainstorm better.

    Thanks so much.

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  2. #2
    Senior Member   Store Commercial Filming Store Commercial Filming Steve Olander's Avatar
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    I have not shot commercials like you are looking to do, but one thing that is consistent in both styles is that everything is in focus. There is no depth of field. This way the viewer sees everything at once. This can easily be done with your phone. If you have enough light then you can use your D3300 with a small (numerically high) aperture to get the same look. I don't know how much experience you have with shooting video. Your D3300 would do a great job. I always prefer a camera over a phone, but as mentioned, everything in the video from your phone will be in focus by default.

    The camera being larger than the phone will make it easier to get a steady shot. It will mount on a tripod easier too.

    The kit lens for you camera is an 18-55mm. (I have a D5100). Using the widest focal length (18mm) will make your store appear larger, more spacious.


    I hope this gives you a little bit of help.


    Steve


  3. #3
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    Western Stage Props started this thread.
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    Steve!

    Thanks so much for the tips! My apologizes for not getting back to you right away -- I was out of the office all week. I really appreciate the help!

    ~Lolita


  4. #4
    Senior Member   Store Commercial Filming Store Commercial Filming Steve Olander's Avatar
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    You're welcome.


    Steve


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